Tuesday, July 6, 2010

Learning about cameras at Snapsort.com

I worked with many engaged and thoughtful people at Primal Fusion. One of them was Alex Black, who left the company last summer to launch a new venture. The fruits of his and his team’s labour first emerged last January with a very simple initial release of Snapsort.com, a resource for people who are shopping for cameras. Since then, they’ve continuously improved the product, incorporating feedback from their users and adding functionality that has pushed Snapsort.com forward. Last week’s most recent release has taken the product well beyond what it was less than six months ago.

For example, visitors can now explore the similarities and differences among ultra compact cameras, among other types, with nice faceted navigation for filtering the presentation. There are also some fine learning resources for helping visitors understand how they might best think about a camera purchase.

The approach that Alex and his team took has made for a fine product, but is also a model for how to make progress with a consumer-facing software product: release early, listen to your market, and iterate often.

Congratulations on the new release guys!

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