Pink identifies three things that matter to people who are working in creative positions, or positions that don’t just involve repeating the same kinds of tasks again and again.
- Autonomy. Ideally, over what you do, when you do it, who you do it with, and how you do it.
- Mastery. Your abilities are finite, but infinitely improvable; improvement demands effort; and mastery can never be fully attained, which is part of the allure.
- Purpose. Within an organization, use profits to reach purpose, emphasize more than just self-interest, and allow people to pursue purpose on their own terms.
At Karos Health, last week, I was vividly reminded of the role that purpose plays.
Karos Health is about improving the quality of health care through information-sharing and collaboration amongst health care stakeholders. Among the things that our products do, for example, is moving diagnostic images like CT scans from a scanner to a radiologist who will read the scan, and moving the resulting diagnosis from that radiologist to the physician who requested the images.
In a meeting with a customer we heard that in many cases their expected turn-around time for having a CT scan read by a radiologist and a result delivered to the requesting physician is under twenty minutes. Why? It isn’t for money-related or market-related reasons. It’s because for a stroke victim waiting to receive treatment, every second counts. That’s a highly motivating purpose for us at Karos.
Obviously purpose isn’t confined to helping save lives. What’s your purpose?