Tuesday, March 17, 2015

Bypassing clarity with LinkedIn

LinkedIn is one of the most successful social media networks and, with its focus on career, it’s a valuable tool for many of us.

I’ve noticed that I receive many requests to connect that contain nothing more than the default message that LinkedIn provides. As a result, I’m not sure why the request has been made. Generally, that’s not a huge problem if it’s someone I know. When it’s someone I’ve never met and don’t know, though, it can make it hard for me to accept the request and I often don’t.

There’s at least one reason for those default requests that is addressable by LinkedIn. When accessed from some places, the workflow for making a connection request includes an opportunity for the requestor to include a custom message.  It could be something like “Hey, great to see you at uxWaterloo last week. Let’s stay in touch about that Fluxible conference!”, which is actually pretty helpful for me. In other places, though, the workflow doesn’t provide that opportunity, which means that the default message is what appears in the request. This feels like a design gap to me. LinkedIn should ensure that it’s always an option for requestors to provide a custom message.

And if you’re using LinkedIn, take advantage of the opportunity to provide a little context and to explain why you want to connect!

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