What my mom taught me about search engine optimization

Screen image: Google search results for Mark Connolly

Actually, my mom taught me just about nothing about search engine optimization (SEO). What she did, though, was do a Google search on her son’s name. She discovered this blog was the number one response, and she told me about it on the weekend.

I checked myself, it having been some time since I had done a vanity search, and discovered that this blog is, indeed, the number one result for a search on ‘Mark Connolly’. It was a pleasing result at some level, though it did make me wonder how it happened; SEO is big business, and there is more than one Mark Connolly in the world who might be expected to show up higher in the results. Somehow, I stumbled into the top spot.

As it turns out, I may be number one on Google (for now, anyway), but this blog didn’t show up until the third page of Bing results for the same search. On the other hand, I turn up twice more on the first page of Google search results (my Twitter page and my Ignite talk video).

I am curious as to whether this result is peculiar to Canadian Google users, or is it the same elsewhere. Any input, blog readers?

And if you’re reading this, Mom, thanks for letting me know!

Oblique strategies provide a creative spark

Anyone who has a job that requires creativity — artists, engineers, scientists, musicians — has encountered blocks where the ideas just don’t seem to be there. While potentially frustrating, it’s not at all unusual and can be dealt with. There are many approaches to drawing out creative thinking, often with the goal of unblocking creative flow by guiding you down paths of thinking otherwise untaken.

A favourite tool of mine is Oblique Strategies, which started life as a set of cards created by Brian Eno and Peter Schmidt in the 1970s (and which have been updated several times sine). The Oblique Strategies cards provide a way to get around creative roadblocks, each featuring an instruction on how to proceed. By selecting a card at random and following the guidance on the card, one can ‘trick’ the mind into exploring potentially novel paths in response to the card. My favourite has always been “Honour thy error as a hidden intention”, but they are all useful. Here are some random selections:

  • Breathe more deeply
  • Use an old idea
  • Destroy -nothing -the most important thing
  • Think of the radio
  • Only one element of each kind
  • Would anybody want it?

Now the ideas that emerge may not be good ones, but you’ll at least have explored a part of the solution space that you may have missed otherwise.

For those interested, a current version of the card deck is available at Eno Shop.

There was, in the past, an elegant Mac OS X dashboard widget that provided access to the text of the Oblique Strategies cards (all editions), as well as a similar iPhone app. It appears that both are no longer available via Apple, possibly for quite reasonable reasons relating to copyright. I still have my app, though, sitting next to Bloom, Trope, and Air on my iPhone, and I still draw on it regularly for inspiration. It would be lovely to see Oblique Strategies made available in these formats again.

Yet another demonstration that beer and user experience go well together

We had a great discussion (or, rather, series of discussions) at this month’s UX Group event at the Huether Hotel in Waterloo last night. We started off talking about iPad, which was certainly in the spirit of our announced NUI discussion, but soon wandered off down various interesting conversational side roads. From business models, to retail user experience, to music and movies in the digital age, and more, it was a terrific night. Thanks to everyone who came out and made the event so special. And here’s to a speedy recovery for co-organizer Bob Barlow-Busch, who was too ill to make it out. You missed a good night, Bob!

The current plan is to try to assemble a group post that represents our collective take on the evening. Check back at the UX Group blog for more on that.

Staying grounded with Boys Breakfast

Remnants of ‘Texas Bar-B-Q ‘ sign on wall

One of the enduring traditions that I’ve been able to enjoy every other Thursday over the last decade here in Waterloo is a morning gathering known to its participants as Boys Breakfast. The attendance has varied dramatically in the years since the regular meetings at the long-departed Texas Bar-B-Q (a ghostly reminder of which appeared briefly late last summer while the space was being renovated; see the accompanying image), but some of the original founders are still there. While not exactly a secret society, it’s certainly been a well-kept secret, with new breakfasters joining via invitations to come on out and try it.

What’s the attraction? The diversity of breakfasters and the resulting wide-ranging conversations is certainly top of the list. This week’s gathering, for example, saw an architect, a writer, a historian, a venture capitalist, a librarian, a land developer, and a designer, amongst others, taking the conversations hither and yonder through the news and local topics of interest. Happily, conventional ‘networking’ isn’t on the menu!

The food has for some time been a top notch feature; Chris and Chef Willie regularly deliver wonderfully unique and delicious morning meals. Green eggs and ham (!) were a special surprise, and I have particularly fond memories of the scotch eggs served up some time ago.

In the end, the regularity of the gatherings may be a big part of the appeal. Year in and year our, Boys Breakfast is there, providing a defiantly local communal experience. Guys, you know who you are, and I thank you all for creating and maintaining this Uptown Waterloo tradition.

Digital Media Boot Camp

A group of people working through a design challenge

On Monday and Tuesday this week I hosted a Digital Media Boot Camp at Canada 3.0 in Stratford, Ontario, on Canada’s digital media future. The goal was to come up with some concrete ideas around how to move forward on the vision of being able to do anything online in Canada by 2017, the country’s sesquicentennial year.

I was struck by a couple of things.

First was the diversity of people that showed up for what was essentially the “general public” stream of Canada 3.0. The range of experiences and backgrounds represented resulted in some great discussions.

The second was the recurring theme that emerged that access to the online world remains, in 2010, a real issue in Canada for a variety of reasons: economic disparity, urban/rural divide, fear, inexperience — all prevent full participation in Canada’s digital present. Ironically, technological barriers were emphasized at the conference, where both WiFi and mobile access were severely constrained.

(As an aside, there was also the irony, visible in the accompanying photo, of talking about a digital future using decidedly analogue markers and flip charts!)

There’s a lot of work to do to make a future a vision a reality.

Bigger than the World Cup!

2010 is an important year for me as a soccer fan, but not because the World Cup takes place on the continent of Africa for the first time (though that is, admittedly, big).

I’m a big fan of watching my sons play organized soccer here in Waterloo. The new season kicked off last week for all of them, and the big 2010 highlight for me is that my four-year-old has joined a team for the very first time this year! I’m pleased to note that, like his brothers before him, he managed to get uniform number six for his inaugural season; he’s a free man, and number one in my heart.

Between the three boys, this season I’ll be watching games five days a week at fields all over the city.

Organized soccer is available in my community thanks in large part to the work of many volunteers, and I’m grateful for that. My boys are too!

This boot camp needs you, no marching required

Next week is the Canada 3.0 conference in Stratford, Ontario. I mention it because I’ll be there on the afternoons of Monday May 10 and Tuesday May 11, facilitating/hosting DigitalMediaCamp from noon until 4:00pm. The great thing is that DigitalMediaCamp is free, courtesy of The Record. All you need to do is register for either Monday or Tuesday and then get yourself to Stratford.

What should you expect? As it says on the site, “the DigitalMediaCamp will allow participants to interact with others, experience new software and provide input to decision makers shaping the future of Digital Media in Canada.” DigitalMediaCamp registrants are also entitled to attend the morning keynote presentations that are part of Canada 3.0, and to explore the showcase booths and more.

Sounds like fun to me. Tell your friends, get thinking, and bring your ideas and an open mind to Stratford. Take the opportunity to work with others to help build a digital media vision for Canada.

Albertasaurus poised to rampage through Waterloo

An Albertasaurus skeleton

An Albertasaurus skeleton

While I’ve known about it for years I only recently visited the Earth Sciences Museum at the University of Waterloo for the first time. I was accompanied by all three of my sons, two of whom had been there before, and we were there with a group of kids with their parents. We saw a presentation on dinosaurs that was engaging, fun, and educational. Millions of years were covered, with museum exhibits of an Albertosaurus and other extinct species illustrating points about how dinosaurs lived. The boys and I learned a new word too, discovering that the Brachiosaurus, as well as other dinosaurs and some modern animals, swallowed rocks to facilitate digestion; the museum has a specimen of such a gastrolith.

Finally, just prior to leaving, my sons led me to the 8.5 meter gneiss monolith, a truly massive slab of rock that dominates a stairwell in the Centre for Environmental Information Technology building in which the museum is housed.

As with other entries in this series, the Earth Sciences Museum makes Waterloo a better place to live — even if the large and extinct carnivore won’t really rampage through the city.

Startup Lessons Learned Conference

Jim Murphy has organized a fun looking event for next Friday, April 23 from noon until 9:00pm at the Accelerator Centre in Waterloo. It’s a simulcast of the Startup Lessons Learned conference happening in San Francisco. From Jim’s event description:

Startup Lessons Learned is the first event designed to unite those interested in what it takes to succeed in building a lean startup. The goal for this event is to give practitioners and students of the lean startup methodology the opportunity to hear insights from leaders in embracing and deploying the core principles of the lean startup methodology. The day-long event will feature a mix of panels and talks focused on the key challenges and issues that technical and market-facing people at startups need to understand in order to succeed in building successful lean startups.

Enjoy the thought provoking presentations and panels from San Francisco, and talk about it with like-minded people here in Waterloo. All that, and it’s free! What are you waiting for? Go sign up!

They built a faux iPad and they’re going to use it

Speaking of UI prototyping, have a look at how the folks at Omni approached designing for the iPad without having laid hands on one. Not only did they make great use of paper prototypes, they created a non-functional mockup of an iPad to help get a feel for the interaction on a physical device. This reminds me of Jeff Hawkins, founder of Palm, carrying around a crude wooden prototype of the original Palm Pilot as part of his design research into that product.

UI prototypes help explore, share, and validate a design. Going the extra mile to create a simulation of the device on which a software product will be used undoubtedly contributes to a successful design.