DemoCampGuelph demonstration of Primal Fusion

Last Wednesday I demonstrated Primal Fusion at the ninth edition of DemoCampGuelph. I had previously presented at the same event early last year and enjoyed it. This time I was essentially doing a demonstration very similar to the one given by Peter Sweeney and Bob Barlow-Busch at the DEMO conference in March.

I have to confess, though, that I was much less polished than those two! To ensure that everyone realized that it wasn’t a canned presentation, I decided to demo our product based on Toronto transit commission, a topic drawn from a presentation made earlier that evening by Jay Goldman. That worked out well.

The event was great fun, and the other demos were enjoyable to watch. One challenge that I had, though, was that because I arrived late I watched the other demos from the back of the crowded bar. It was hard to see and hear everything clearly back there!

A visit to VeloCity

Today I had the opportunity to make a presentation to students at the VeloCity residence at the University of Waterloo. If you don’t know about VeloCity, it’s worth checking out. In their words:

VeloCity is no ordinary student residence.

It’s a place where some of UW’s most talented, entrepreneurial, creative and technologically savvy students will be united under one roof to work on the future of mobile communications, web and new media.

It’s a place where students, faculty and corporate partners will be active collaborators and beneficiaries of the talent, ideas and innovations that evolve.

It’s a place where the ‘next big thing’ could happen.

My presentation was a pretty simple one – Ten Thoughts on what matters at a startup. It certainly wasn’t meant to be definitive, but it did cover the kinds of things that, in my experience, matter on a daily basis. Some of it was informed by my recent experiences at Primal Fusion. Anyway, it seemed to go over well, and I had some good conversations with a few of the students after I finished.

In the near future I’ll start a little series of posts inspired by that presentation.

That vision thing

One of the things that is important to any organization, but in particular to a startup, is a clarity of purpose. With limited resources, a startup can’t afford to allocate them to the wrong activities. Clarity of purpose is informed by a strong vision of what the company is about. At Primal Fusion we have a diverse group of smart and experienced people driving the company, and our shared vision originates from our founder, Peter Sweeney. In a series of provocative posts to our company blog, Peter has been revealing that vision to the world. Are we in the midst of a new industrial revolution? Peter thinks so. Read his latest post and see why. Read the others to see the vision that he’s been laying out for our particular startup.

Two nights on the town: UX and QA/Agile peer-to-peer groups

Bowls of popcorn

I’m lucky to have access to some great resources in town for career-related learning. Communitech, the Waterloo Region Technology Association, host many peer-to-peer groups focused on a variety of areas of interest to people working with technology. I’ve mentioned the UX Group of Waterloo Region in previous posts. This month’s meeting was an entertaining night of UX-related videos (and accompanying popcorn)

This week, in addition the movie night, I also attended the Waterloo Agile Lean peer-to-peer meeting on Testing in Agile – a QA’s journey. Guelph-based Innosphere shared their experiences with QA and Agile over the last 2+ years. The thing that I enjoyed most was hearing how similar many of their experiences are to what we’ve found with integrating QA and Scrum at Primal Fusion. It’s reassuring to hear that others are on the same path and have arrived at similar solutions to the various challenges.

Lights! Camera! Interaction!

The User Experience Group of Waterloo Region is having a movie night on Wednesday April 22, starting at 5:30pm. There’s the promise of “a variety of movies about our relationship with the tools and technologies that surround us” as well as munchies! As my second post for this blog floated my theory that The Dam Busters is a great metaphor for a start up, I’m looking forward seeing to what folks have to bring to the cinematic UX mélange.

If you haven’t been to one of the UX Group meetings before, come on out. It’s a great opportunity to meet with like-minded folks.

On your mark, get set, oh wait…

This week at Primal Fusion we decided not to release an update to our thought networking service.

We had a completed update ready to go, but as we reviewed our work prior to release it was clear that there were design issues that we were just not comfortable with, and we didn’t have an obvious solution. How did we end up in that situation? To be honest, we made design decisions in haste without fully thinking them through. That became obvious during the review.

The decision to not release was tough because we had gotten into a great rhythm of regular releases. It was also easy, though, because we knew that we had another release in the very near future and correcting the issues was the right thing to do. In fact we have since corrected the issues and we’ll deliver our next update soon.

In my last post I wrote about the challenges of integrating UX with Scrum. I have to say, though, that once you get into the habit of regular releases after each sprint, it’s a great feeling to see a new one go out the door. A new release is a great motivator.

The flip side of that great feeling is the less-than-great feeling that comes with deciding not to push a release out. We’ve learned, though, that it’s not fatal to decide to not release the work that we do in a sprint. A course correction is acceptable once in a while.

Finding the Scrum/UX balance

At Primal Fusion we use Scrum to manage the development work that we do. Since launching at DEMO in March we’ve released weekly updates to our Thought Networking product, and sometimes released more often! That’s a brisk pace that we plan to maintain, as a great benefit of Scrum is that you get functionality out in increments and start to get feedback right away. It’s quite a rewarding approach, and as a development manager I love the challenge.

As a long time user experience designer, though, I must confess that I do find it a challenge to reconcile Scrum with user-centered design practices. I’ve spoken with industry colleagues who find it a challenge as well, which is, I suppose, comforting at some level. Even so, it feels like we’re figuring out the right balance at Primal Fusion. One reason is that we’re always willing to try something at least once in our sprints to see if it helps us be more effective. Another is that we’re not afraid to make mistakes as long as we can learn from them and get better.

I’m still sorting out how we’re doing with the balance and how to articulate it. As I get clarity on it I’ll share what I discover.

Sharing a product with the world

Screen image: Jazz as understood by Primal Fusion

I’ve written previously about Primal Fusion and the successful launch of our product at the DEMO 09 conference. In the days since then we’ve been busily fixing issues that have popped up and adding enhancements. We’re in a closed alpha period right now, which means that we’re controlling the number of users that get active accounts. There are many reasons for this, but it really all boils down to making sure that all is working well and that Primal Fusion provides a reliable service. We’ve had a lot of people register for accounts, many of whom have been waiting patiently for access. The most satisfying activity following the launch has been activating accounts and getting feedback from our users. There are certainly issues, and we’re addressing them, but what we’ve been hearing has been generally positive. Visit Primal Fusion and get yourself an account. I’d love to hear what you think.

Field research: How do UX folks behave in a pub?

Speaking of events that well worth attending, the next monthly meeting of User Experience Group of Waterloo Region happens this coming Thursday March 19. The great thing about this group is that the meetings are mix of engaging speakers (like last month’s Scott Berkun event) and more low key design discussions. This month’s Books and Brewskies event is definitely in the low key design discussion category, with the added bonus of a relaxed pub environment.

Do you have a question about how to do guerrilla testing? Are you wondering how to do UX in an agile environment? Are you trying to cope with a strategy for rolling out UX in your company? Do you long to become a UX designer? Do you have a movie metaphor you want to share?

Do come out and connect with your fellow UX folks and help build a thriving UX community in Waterloo region.